Tuesday 21 February 2012

Task 4 Critical Debates - CSR

Critical debates – Corporate Social Responsibility (CSR)

My task for this week was to look into CSR and see what companies show good CSR policy and why… also what personal social responsibility I have as a designer…

CSR is an everlasting commitment into how they impact the world and how they maintain this reputation. This helps build certain companies and broaden expectations in the consumers. This includes constant feedback from Communities, social groups, suppliers and society as a whole. CSR also looks into environmental impact, strengthening the positives and minimising the negatives.

The company, which show good CSR policy, is Apple. ‘Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Our actions — from thorough site audits to industry-leading training programs — demonstrate this commitment”.


The reason I chose Apple, simply because of the worldwide success of the recent Steve jobs. One mans overpowering thoughts that still remain on the technology industry. Apple as a company upholds a high demand from suppliers to commit in keeping up to date with the health and safety standards, producing products which do not leave their mark on the environment, implying the highest level of quality control, meaning the products will last longer, which didn’t need to be replaced frequently. If they are due for a upgrade, reuse and recycling methods are available.




For my company D-Space, I aim to control my companies CSR by consistency of producing clean cut designs, focusing around illustration. For the company to be successful one to one meeting with clients is essential, as relationships should be built upon, to maintain a steady clientele base. Once work is produced, always making sure customer satisfactory is crucial and every point of the clients needs is met. Making sure all design process are governed by me, to make sure there is minimum trial and error in stages of making.




Research Method - Design Project B

For my Book Design I was considering to use silk screen method, to give the shine effect to title, whilst the background has a Matt texture finish, but as i was told by reception on the Westminster Harrow campus that the screen print room will be up and running in 3-4 weeks, so this becoming a barrier. To gain the same effect, I may have to consider other methods to create what I want, simply on a Trial and error bases.

Research Method for Project B - Book Design

Paper Manufacture by G.F Smiths (Site Visit)

Here I visited G.F Smiths, which was very useful, this helped me broaden my knowledge on paper and the ranges of textures they have to offer. The company offers a range weights and colours, they are very helpful and organised in what they do i.e cater to your needs. 


Here are just a few samples of what they have to offer.




Unit 4 - Six Bridges Trading Estate 
Marlborough Grove, London
SE1 5JT

Very Helpful... check it out!!!!

Class Exercise

Here I became knowledgeable with the Fibonacci Number Sequence. Below are my own image that show how the Fibonacci Number Sequence can be used in terms of layout. for every designer, this is very important.

'In the Fibonacci Sequence of numbers, each number is the sum of the previous two numbers, starting with 0 and ' 

The sequence begins 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, etc...