Here is my poster for what I have learned through my journey of critical debates: hope you like...
this video is for TASK 6 could not place it in order, sorry
Task
8
Sustainable
Design:
I
believe that it is sustainable design also known as eco-design or green design,
has a huge effect on our everyday surroundings, from architecture, landscape,
urban design, urban planning, engineering, graphic design, interior design, and
fashion design. Al these areas have great influences on our lives, therefore,
it should be taken very seriously, and pushed forward in education, this would
help build awareness. Sustainable design for me is the products life cycle,
considering the products usage, and what happens after… so looking into raw
materials, the way we manufacture our goods, usage and end of life.
This
being stated above, I believe we should all be thinking long term when design a
product, key things to consider, you are building for the future, recyclable
materials, green retailed and where will the product end up after usage.
What
is design thinking?
Design
thinking for me is to create better things and improving our quality of life,
being critical and observational thinking, which should be involved in every
type of design business. The
careers blogger Penelope Trunk
argued recently that the past 20 years, dominated by email, favored good
writers, while new technologies mean "you will be more valuable and more
relevant if you can think in terms of visuals".
What
is the forth order of design?
Buchanan’s theory of the widening the role of design, the
forth order of design is how design stays active, helping each person develop
on the skills and accountability, going beneath design thinking, identifying a
underlying skill, reaching a status beyond traditional
expectation of design.
1
. - Design and words (communication)
2.
Things
(construction)
3.
Actions (strategic
planning)
4.
Thought (systematic
integration)
Task
7
The Role Of Advertising.
What’s
is the role of advertising?
I
believe that advertising is a everyday communication, we being the consumers
and the advertisement being the companies that represent the product, advertisements
are there to influence wider audience into buying a product which is not
needed. Through time we have been moulded into wanting a certain product as if
we need it in out everyday lives, adverts being influential as well as being
very persuasive.
Ethic
in advertising:
In
today’s ethics in advertisement, there is a very thin line between truth and
lies, from what we see and what we read. For examples, the Dove campaign shows
that age is beauty, so we as the audience see the natural elegance of woman,
short, tall, big, small, light and dark, but yet we are tricked into believing
this are natural everyday people. The people used through out the campaign are
still hand picked, to set the send the right tone and meaning, therefore we are
still under the misleading perception of natural beauty. Another example to
help decide would be any glamour magazine, such as Vogue, they chose their
models, and behind the scenes sit our photo shop editors and lighting experts,
to me this is all misleading, but still creates on ‘want’ and ‘need’ on the
consumer side of things.
Good
Advertising:
Advertising
at it finest is when the truth is displayed and the audience are captured
within three seconds, as this is the average time we have to be sucked into the
advert. We are constantly bombarding with over 3,000 advertisements a day, so
for one advert to grab your attention in the day, therefore the advert has
served its purpose.
Task
6
Product Packaging - Ethics
of packaging
“Ethics
are moral standards by which people judge behaviour. The ethics of packaging
concerns both what packaging is made from and the statements that it makes
about the product it contains – in other words, the behavioural ethos of the
companies that make the products that we buy.”
http://my.safaribooksonline.com/book/graphic-design/9782940439799/the-future/ethics_of_packaging
Lee Paper Bag
Lee has recently come up with a really clever paper bag. The best
thing is that it’s eco-friendly and that not a single part never gets wasted.
It is designed by Happy Creative Services from India.
This paper bag is design at its finest, the way the design group has
evolved the paper bag for more than one usage. The bag is able to be reusable
100%, offering a variety of useful apparatus.
What
is the role of packaging?
The
definition of packaging is the science, art and technology of enclosing or
protecting products during storage of distribution. It is a safe way to
transport products from one place to another. Packing acts as a personal sale
assistant, packaging screaming out why you should buy me and what you will need
me for, therefore helping the consumer quickly understand what the product
inside is all about. The packaging alone and determine the success or failure
of the product, so this process of containing something is very important.
Facts
about packaging:
- - It is a primary method for branding.
- - Its very visible but little understood by consumers
- - Its environmental impact is regretful
- - And modern society cannot function with out it
What
is green packaging?
Green packaging is
not just about reducing the amount of packaging but taking package design,
processes, disposal conditions and the entire product lifecycle into
consideration.
Sustainable
packaging include:
- - least amount of
packaging usage, considering weight and volume.
- - Production via low
energy usage, also transport of Products.
- - Using recycled
materials.
- - Using biodegradable materials.
Task 5
Select two designer or design groups that consider having strong ethics and a social responsibility approach to their design concept.
Design is a powerful force in our everyday lives, which also has a significant social impact. All design projects we undertake will have to be environmentally friendly. This will help shape the effect we have on people’s lives and surroundings.
‘The Designers Accord’
http://www.designersaccord.org/
The design group I have decided to look into for good social responsibilities is The Designers Accord. The company was founded in June 2007. This company specialises in design sustainability, this helps structure the behaviour of design.
Tools & Skills, The Kaleidoscope Project from Engage by Design on Vimeo.
The companies mission is a 5year project that aims to make sustainability a mainstream effect in all areas of design, therefore challenging the conventional activities in design, and preaching a more cost effective and educational sense in design, also supporting professional development and influencing guidelines through imaginative design thinking.
‘Design Global Change’
http://designglobalchange.virb.com/
Their mission is to “is to be a creative think-tank, applying the power of design to develop projects that bring positive change to communities around the world. We believe that design can make a difference in our world, and as designers we are global citizens collaborating with different disciplines, crossing borders and partnering with new communities to make responsible, sustainable design solutions to shared global problems.”
INDIA: GENDER EQUALITYIndia:
Gender equality campaign: Bringing Girls into Focus
Gender equality campaign: Bringing Girls into Focus
KENYA: AMARANTH BRANDING
Design Global Change continues the work initiated in 2009 in the lake Victoria region of Kenya, through Kanga cloth designs, which promote healthy and safe living within the community, and educate on clean water, safety and amaranth harvesting.
TASK 4
Critical debates – Corporate Social Responsibility (CSR)
My task for this week was to look into CSR and see what companies show good CSR policy and why… also what personal social responsibility I have as a designer…
CSR is an everlasting commitment into how they impact the world and how they maintain this reputation. This helps build certain companies and broaden expectations in the consumers. This includes constant feedback from Communities, social groups, suppliers and society as a whole. CSR also looks into environmental impact, strengthening the positives and minimising the negatives.
The company, which show good CSR policy, is Apple. ‘Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Our actions — from thorough site audits to industry-leading training programs — demonstrate this commitment”.
The reason I chose Apple, simply because of the worldwide success of the recent Steve jobs. One mans overpowering thoughts that still remain on the technology industry. Apple as a company upholds a high demand from suppliers to commit in keeping up to date with the health and safety standards, producing products which do not leave their mark on the environment, implying the highest level of quality control, meaning the products will last longer, which didn’t need to be replaced frequently. If they are due for a upgrade, reuse and recycling methods are available.
For my company D-Space, I aim to control my companies CSR by consistency of producing clean cut designs, focusing around illustration. For the company to be successful one to one meeting with clients is essential, as relationships should be built upon, to maintain a steady clientele base. Once work is produced, always making sure customer satisfactory is crucial and every point of the clients needs is met. Making sure all design process are governed by me, to make sure there is minimum trial and error in stages of making.
TASK 3
Computer generated world
After researching on Kyle Cooper the title sequence designer for over a 100 different movies. His work is very popular; take for example the title sequence for ‘SEVEN’ “the title sequence was seen as new art form”. Also the title sequence was haled by New York Times as one of the most important design and innovation of the 1990’s". Cooper has a very unique way of looking into a movie and deconstructing it to the audience, making the audience forget everything else influencing them to finding out more. “The Title sequence is the most important part as it sets the tone of the entire movie”.
The trends at the moment are to use either motion graphics, and hand made compositions, these are what lead the market at the moment, these innovative idea exist across a range of communications such as, advertising, movies, digital billboards website and many more.
For example I have looked into VW Commercial (Hand made Compositions)
Another example is from the work of Creamy Orange.com (Motion Graphics)
I believe the aim of the future in moving image based arts, is to add more simplifying touches, not being so heavy and big footed. Give things more meaning but also having a very delicate approach.
For example the video below convey how effective movement can be implemented by using shape, typography and most importantly composition, which all inter links with the sound.
TASK 2
WAYFINDING
The signs I have chosen to look into are the signs and symbols in a car, i.e. the dashboard light, oil lights, petrol lights, indicator, etc. so purely focusing on the interior of a vehicle, how they could be improved, enhance the information and become more visually pleasing.
Believe it or not, but my car plays a major part in my life, having noticed these signs from a creative and engaging aspect, to me they do not all work well.
The simplicity of the signs works well but still very blunt and boring. The car manufacturers still use the conventional signs, and their idea of moving forward in time is to add different colours backlighting.
The signs in the dashboard are to indicate warnings, visible to the driver and only the driver, the sign itself self is not alarming, only until the backlighting appears, why is this! Why isn’t they’re more to the signs, what could make them more informational.
Here is the basic sign system for a vehicle and some can be applied to motorbikes.
Here is another example of signage being used in a vehicle, with a simple change in backlighting trying to show they are moving forward in time, to me this isn’t pushing the boundaries of designs,
Here is another example of warning lights working in a conventional way.
Below is the BMW 2005 dials.
Head - up - display
Here is the BMW M5 2005 edition, this is where the boundaries are pushed in the direction I wish see more. Cars will always be apart our lives, this being said, there should be more futuristic concept, as the head-up-display, shown in the above image. BMW idea behind this was to create the ultimate driving experience. In my eyes they have succeeded. The display indicates a range of information, such as km/h, petrol level, green, orange and red rev count. This is BMW’s way to enthuse and embrace the drivers every need.
TASK 1
*Choosing two fonts
*One I like - Helvetica
*One I dislike - Times New Roman
The Designers for this well-known typeface, Helvetica, Have played a very influential part in the design industry. Max Miedinger and Eduard Hoffmann created this font in 1957. This font took the world by storm and was titled overused and easy.
To me, this font works well in any circumstance, whether you trying to loud, quiet, small or big, Helvetica to over the serif fonts and stood alone as new class of modernism. Modernism being the key influence to creating this Swiss typeface. People see Helvetica as being dead and overused, but to me it is very much alive, and is still going strong, used on a range of different mediums, everything from shop, website, logo’s and posters. The front is clean cut which makes very legible compared to other fonts i.e. Serifs !!!
Here is an example of Helvetica working well as a logo (The North Face).
The font I dislike the most, Time New Roman create by Victor Lardent who was commissioned by The Times in 1931. I dislike this font due to the fact of Helvetica attracting my eye first. Not being designer friendly and not having the same impact that helvetica has (borring). For me, this font would deffenantly fall in the overused category. To many, it has just become a font which is ordinary and has no impact.
Below is an example of Time New Roman not working well. Article on (South Africa)
Image below shows the two typefaces - Helvetica and Times New Roman
