RSA - My Project Outline

My Business Cards

V&A - Postmoderism Exhibition

Here I briefly discuss about my visit to the V&A 

(Victoria and Albert Museum) The work that attracted me most, was by Paula Scher, being a typography lover like myself, here work immediately jumped out to me. 

The Modernism movement was a change in culture, as everyone wanted to become more modern with new design and conceptual thinking, this was the make changes in society in the  19th and 20th century, it was the time, western world was become more and more industrialised. people thought Modernism was to challenge traditional thinking, i.e changing architecture, religion and art. 

Paula Scher.....

CBS RECORDS ,The Best of Jazz poster – 1979 ,Partner/Designer – Paula Scher

This poster titled, 'The Best Of Jazz', was the one I chose, this posters creative way of displaying a verity of type faces, work really well as it has a really strong impact upon first glance. The different angles and colours helps capture the audiences attention. The layout is very unique and powerful of pushing across the message, mentioning all the musicians names. The different weight of type, is very effective, how else would we notice the 'BEST' being the boldest type. One of the reason I like this piece so much, because it does not have to use a image for capturing attention, the poster has the power to cope without an image, which is very rare to see today.

We can all agree Paula Scher's work Is exceptionally important to graphic designers, as alot of young designers look up to here as being one of the best. 

Random Illustration (keep calm)

My company logo's 3x

Contact TWO organisation to gain primary and secondary research

Dear Inderpal Singh Kitaure,

Thank you for your enquiry.

Please visit our Creative Cities website to meet new people, learn, share and exchange ideas, to make your city a better place to work, live in and play.

http://creativecities.britishcouncil.org/

I hope this information is helpful. 
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From: indi singh [mailto:inderpalkitaure_1@hotmail.com] 
Sent: 09 November 2011 14:36
To: British Council Customer Service UK
Subject: hello

Hello my name is Inderpal Singh kitaure, I am a full-time student at the University Of Westminster (harrow campus), studying my MA which is Design For Communication.

I specialise in the field of Graphic design, and have been assigned a project governed by the RSA, it is a live project (student Design Awards 2011/12)

Project title: THE GOOD JOURNEY

The objective : Make People look Forward to their Daily Commute.

What I aim to gain from this email, is to understand if the problem at hand is already being addressed, if so, how? i also would like information on existing way you have tried to make the Underground a better place for commuters and any other additional information which would help with my research.

Thank you for taking the time to read this.

Inderpal Singh Kitaure

kind regards

The British Council is the United Kingdom's international organisation for educational opportunities and cultural relations. We are a registered charity; 209131 (England and Wales) SC037733 (Scotland). We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We call this cultural relations.


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Here I was told to choose an object which represents me and my company, the object is a Blackberry Smartphone 'Charger'. The three pins to acces the wall socket, also the long wire and the male component which slots into the smartphone to complete a full circuit, the idea behind the three plugs, is that the top pin represent creativity, this will enable you me to open the other gates to make a full electrical circuit, the long wire, not being to long and not to short represents my companies process of gettin the work completed. The male conponnant indicates that I am willing to transfer energy to keep Graphic Design alive in everybody. My last point is that my companies aim is to gain reputation and stand at the forefront of Graphic Design, referring to the smartphone itself! The outcome would always be clean, modern, professional and have a positive impact in out everyday lives. 

Blackberry charger!!!

Where would you be without one!