Task one :Two Designers/campaigns which are influential

This campaign for Durex grabbed my attention straight away, as it's such a clean but effective idea, the simple use of silhouettes performing sexual position , along with the connotation of feelings and emotions which occur during the act whilst using durex. This campaign was created by Andrej Krahne (strategy, ideas, digital art direction group)

Existing Durex advertisement campaign have been very amusing, yet again they have out done themselves, this shows the playful nature of the company, and possibly the best way to promote safe sex. The idea was 'Don't tell it, Demonstrate it' with a brief to 'Communicate the joy with Durex', vissual communication at its best.

 The designer I chose to look at was Neville Brody - born 23rd April 1957 London. Brody everlasting effects on the Graphic Design industry, his  success as Graphic designer, typographer and creative director has brought attention to his individual style. His devotion to changing the way we as consumers view his typography skills.

Another example of Brody's Design skills for the 2008 D&AD Annual. Brody's aim was to grasp both aspect of old school and new school, this is when 'Digital vs Anti-digital' this would help the reader understand the evolution of Digital Design.

I think Brody's work is amazing, just from the simple but effective techniques he uses through out his work. A clear symbol in the book is the 'Pencil' which he then continues to show on the book casing, very original and creative and also understanding the 'Pencils' importance. This book is highly recommended to any Designer, as it Display the worlds finest Designers.

Here is another piece by Neville Body. Poster design for Nike, what grabbed my attention was the in your face typography, also the impact in creates. This help me understand design, that it does not have to be screaming with colour, but use of simple typography and layout can get the job done.