V&A - Postmoderism Exhibition

Here I briefly discuss about my visit to the V&A 

(Victoria and Albert Museum) The work that attracted me most, was by Paula Scher, being a typography lover like myself, here work immediately jumped out to me. 

The Modernism movement was a change in culture, as everyone wanted to become more modern with new design and conceptual thinking, this was the make changes in society in the  19th and 20th century, it was the time, western world was become more and more industrialised. people thought Modernism was to challenge traditional thinking, i.e changing architecture, religion and art. 

Paula Scher.....

CBS RECORDS ,The Best of Jazz poster – 1979 ,Partner/Designer – Paula Scher

This poster titled, 'The Best Of Jazz', was the one I chose, this posters creative way of displaying a verity of type faces, work really well as it has a really strong impact upon first glance. The different angles and colours helps capture the audiences attention. The layout is very unique and powerful of pushing across the message, mentioning all the musicians names. The different weight of type, is very effective, how else would we notice the 'BEST' being the boldest type. One of the reason I like this piece so much, because it does not have to use a image for capturing attention, the poster has the power to cope without an image, which is very rare to see today.

We can all agree Paula Scher's work Is exceptionally important to graphic designers, as alot of young designers look up to here as being one of the best.