After researching on Kyle Cooper the title sequence designer for over a 100 different movies. His work is very popular; take for example the title sequence for ‘SEVEN’ “the title sequence was seen as new art form”. Also the title sequence was haled by New York Times as one of the most important design and innovation of the 1990’s". Cooper has a very unique way of looking into a movie and deconstructing it to the audience, making the audience forget everything else influencing them to finding out more. “The Title sequence is the most important part as it sets the tone of the entire movie”.
The trends at the moment are to use either motion graphics, and hand made compositions, these are what lead the market at the moment, these innovative idea exist across a range of communications such as, advertising, movies, digital billboards website and many more.
For example I have looked into VW Commercial (Hand made Compositions)
Another example is from the work of Creamy Orange.com (Motion Graphics)
I believe the aim of the future in moving image based arts, is to add more simplifying touches, not being so heavy and big footed. Give things more meaning but also having a very delicate approach.
For example the video below convey how effective movement can be implemented by using shape, typography and most importantly composition, which all inter links with the sound.
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