Task 4 Critical Debates - CSR

Critical debates – Corporate Social Responsibility (CSR)

My task for this week was to look into CSR and see what companies show good CSR policy and why… also what personal social responsibility I have as a designer…

CSR is an everlasting commitment into how they impact the world and how they maintain this reputation. This helps build certain companies and broaden expectations in the consumers. This includes constant feedback from Communities, social groups, suppliers and society as a whole. CSR also looks into environmental impact, strengthening the positives and minimising the negatives.

The company, which show good CSR policy, is Apple. ‘Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Our actions — from thorough site audits to industry-leading training programs — demonstrate this commitment”.

The reason I chose Apple, simply because of the worldwide success of the recent Steve jobs. One mans overpowering thoughts that still remain on the technology industry. Apple as a company upholds a high demand from suppliers to commit in keeping up to date with the health and safety standards, producing products which do not leave their mark on the environment, implying the highest level of quality control, meaning the products will last longer, which didn’t need to be replaced frequently. If they are due for a upgrade, reuse and recycling methods are available.

For my company D-Space, I aim to control my companies CSR by consistency of producing clean cut designs, focusing around illustration. For the company to be successful one to one meeting with clients is essential, as relationships should be built upon, to maintain a steady clientele base. Once work is produced, always making sure customer satisfactory is crucial and every point of the clients needs is met. Making sure all design process are governed by me, to make sure there is minimum trial and error in stages of making.

Research Method - Design Project B

For my Book Design I was considering to use silk screen method, to give the shine effect to title, whilst the background has a Matt texture finish, but as i was told by reception on the Westminster Harrow campus that the screen print room will be up and running in 3-4 weeks, so this becoming a barrier. To gain the same effect, I may have to consider other methods to create what I want, simply on a Trial and error bases.

Research Method for Project B - Book Design

Paper Manufacture by G.F Smiths (Site Visit)

Here I visited G.F Smiths, which was very useful, this helped me broaden my knowledge on paper and the ranges of textures they have to offer. The company offers a range weights and colours, they are very helpful and organised in what they do i.e cater to your needs. 

Here are just a few samples of what they have to offer.

Unit 4 - Six Bridges Trading Estate 

Marlborough Grove, London

SE1 5JT

Very Helpful... check it out!!!!

Class Exercise

Here I became knowledgeable with the Fibonacci Number Sequence. Below are my own image that show how the Fibonacci Number Sequence can be used in terms of layout. for every designer, this is very important.

'In the Fibonacci Sequence of numbers, each number is the sum of the previous two numbers, starting with 0 and ' 

The sequence begins 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, etc...

Publishing and Design Authorship - Poetry book

For Publishing and Design Authorship, I am asked to create a book. The topic I have chosen is Hip Hop Poetry. This being a subject which I am very passionate about. People argue is Hip Hop Poetry an art form....

My aim is to create a physical book which displays poetry in a typographic and illustrated art form. The book will be aimed towards 18 - 25 year olds, also People who take an extra interest into hip hop poetry, as well as the culture.

Here I convey my train of thought, this show how I have managed my time and developed in my concept. 

Starting of with quick brain mapping on things I love.

here i chose to do further development on Hip Hop, looking at the culture and what it could have to offer in my Authorship project.

Here are simple design layout concepts of the book case.

More concept on design layouts, (concertina)

Further development into book layout, sketches showing how the book will be constructed, and folding, also considering materials.

further development into the construction and layout (concertina)

Typography Experiment (Hands On)

Critical debates Task 3 - Computer Generated World

After researching on Kyle Cooper the title sequence designer for over a 100 different movies. His work is very popular; take for example the title sequence for ‘SEVEN’ “the title sequence was seen as new art form”. Also the title sequence was haled by New York Times as one of the most important design and innovation of the 1990’s". Cooper has a very unique way of looking into a movie and deconstructing it to the audience, making the audience forget everything else influencing them to finding out more. “The Title sequence is the most important part as it sets the tone of the entire movie”.

The trends at the moment are to use either motion graphics, and hand made compositions, these are what lead the market at the moment, these innovative idea exist across a range of communications such as, advertising, movies, digital billboards website and many more.

For example I have looked into VW Commercial (Hand made Compositions)

Another example is from the work of Creamy Orange.com (Motion Graphics)

http://creamyorange.com/#1535294/3D-Dynamics-Sketchbook

I believe the aim of the future in moving image based arts, is to add more simplifying touches, not being so heavy and big footed. Give things more meaning but also having a very delicate approach.

For example the video below convey how effective movement can be implemented by using shape, typography and most importantly composition, which all inter links with the sound.