RSA - The good journey Logo (positive platform)

These are the different Logo's I have created for my RSA project. The logo I have chosen to represent The Good Journey as 'Positive Platform' is the top one! I have linked the colour theme from the underground, this also links to different section of 'Self Development', which is the concept behind my poster campaign.

20 / 20 Design Authorship

Here I have posted my 20/20 authorship. Where i display my collection of work that excites and interests me as a designer. Hope it influences you as much as it did for me.

RSA - Self development link

"10 tips for self development"

click on link below

http://listverse.com/2007/09/28/top-10-tips-for-self-improvement/

RSA - Social Platform

Here is a small length video briefly explaining what 'Self development' titled "The Secret" is based around, the mental strengths and weaknesses people have... hopefully it gets you think of how my project could change peoples lives and how it effects Socialising on the underground.

RSA - Poster Showing My Concept...

Here are my 4x posters displaying my concept and aim. The benefits on 'Social Platform' will allow people to be more acceptable to change and becoming better people i.e doing things you wouldn't normally do on a daily basis, challenging the norm of creating a better environment for yourself and others. This concept will based around 'self development'.

The images i have used in my work are personally selected from the website below....

http://www.agefotostock.com/age/ingles/iskw01.asp?querystr=commuters&Page=5

RSA - My Project Outline

My Business Cards

V&A - Postmoderism Exhibition

Here I briefly discuss about my visit to the V&A 

(Victoria and Albert Museum) The work that attracted me most, was by Paula Scher, being a typography lover like myself, here work immediately jumped out to me. 

The Modernism movement was a change in culture, as everyone wanted to become more modern with new design and conceptual thinking, this was the make changes in society in the  19th and 20th century, it was the time, western world was become more and more industrialised. people thought Modernism was to challenge traditional thinking, i.e changing architecture, religion and art. 

Paula Scher.....

CBS RECORDS ,The Best of Jazz poster – 1979 ,Partner/Designer – Paula Scher

This poster titled, 'The Best Of Jazz', was the one I chose, this posters creative way of displaying a verity of type faces, work really well as it has a really strong impact upon first glance. The different angles and colours helps capture the audiences attention. The layout is very unique and powerful of pushing across the message, mentioning all the musicians names. The different weight of type, is very effective, how else would we notice the 'BEST' being the boldest type. One of the reason I like this piece so much, because it does not have to use a image for capturing attention, the poster has the power to cope without an image, which is very rare to see today.

We can all agree Paula Scher's work Is exceptionally important to graphic designers, as alot of young designers look up to here as being one of the best. 

Random Illustration (keep calm)

My company logo's 3x

Contact TWO organisation to gain primary and secondary research

Dear Inderpal Singh Kitaure,

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From: indi singh [mailto:inderpalkitaure_1@hotmail.com] 
Sent: 09 November 2011 14:36
To: British Council Customer Service UK
Subject: hello

Hello my name is Inderpal Singh kitaure, I am a full-time student at the University Of Westminster (harrow campus), studying my MA which is Design For Communication.

I specialise in the field of Graphic design, and have been assigned a project governed by the RSA, it is a live project (student Design Awards 2011/12)

Project title: THE GOOD JOURNEY

The objective : Make People look Forward to their Daily Commute.

What I aim to gain from this email, is to understand if the problem at hand is already being addressed, if so, how? i also would like information on existing way you have tried to make the Underground a better place for commuters and any other additional information which would help with my research.

Thank you for taking the time to read this.

Inderpal Singh Kitaure

kind regards

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Here I was told to choose an object which represents me and my company, the object is a Blackberry Smartphone 'Charger'. The three pins to acces the wall socket, also the long wire and the male component which slots into the smartphone to complete a full circuit, the idea behind the three plugs, is that the top pin represent creativity, this will enable you me to open the other gates to make a full electrical circuit, the long wire, not being to long and not to short represents my companies process of gettin the work completed. The male conponnant indicates that I am willing to transfer energy to keep Graphic Design alive in everybody. My last point is that my companies aim is to gain reputation and stand at the forefront of Graphic Design, referring to the smartphone itself! The outcome would always be clean, modern, professional and have a positive impact in out everyday lives. 

Blackberry charger!!!

Where would you be without one!

My Company MOOD BOARD - D_Space

Here is my mood board showcasing my companies outline. How I want to be different from other companies. Therefore i will offer client one to one meetings, around the clock design, as a designers work is never truly finished. This mood board displays my work space, how i plan to work, this gives an idea of my working environment. i would also aspire to become a global success, through type and logo design.

Results from 1st Questionnaire - RSA - Social Platform

Here I will discuss my results and how they will effect my project. 24 People took part in my questionnaire, 9 being Male and 15 being Female. My targeted age group will be 20-29 year olds, majority of these commuters are students in further education. 22/24 people use public transport to either travel to work, social events and further educational resources. The main transport means are Train (overground), Train (overhead) or the local Bus. Majority of the commuters travel 5x a week or MORE. The average traveling time for commuters is between 30-50minutes. A high number of commuters in my questionnaire said they travelled along and to occupy there time, either listened to music, read books or newspaper, thought of daily objectives, Not one person socially connected with other commuters. This point leads me to believing that there is not enough communication between commuters, This will be the main idea behind my campaign. To help commuters interact with one another. and help build more comfortable environment and help make the traveling experience more pleasurable

The link below alows you to view the results.

 http://www.surveymonkey.com/s/CGPXHNZ

Special thanks to everyone who participated!!

T.E.A.M ( TOGETHER EVERYONE ACHIEVES MORE!!!!!!)

My Questionnaire for local Commuters

• Was wondering if you guys could a take 2mins of your time to fill out my questionnaire. Would be much appreciated
  
  The aim is to help me get a understanding of todays commuters.
  
  click on the link below to be directed to the Questionnaire page
  
  <a href="http://www.surveymonkey.com/s/CGPXHNZ">Click here to take survey</a>
  
  thanks Indi Singh
• Social Platform Survey

  www.surveymonkey.com
  
  

My Underground Journey / Social Platform Mapping potential areas

Here is my scenario of my journey on the underground, the reason I took image of my journey,  it was to help collect relevant information in order to  answer certain question on how the modern and continuous commuters spends their time surrounded by complete strangers.

My research lead me to believe that commuters have one objective, which is to travel, as simple A-B journey, which did not show any social communication. i.e playing on technology, (i-pads, i-touches, laptop and smart phones) people also where entertained by the local news paper i.e Metro or evening standard.

Here is my own diagram of what areas i will look into, which will help me build a foundation on how to approach my audience. This will help build the 'Social Platform'. The key ingredient will be to get complete strangers to communicate with one another on the underground. This could also be included on other means of transport i.e trams, busses, buss stops etc. 

Mind mapping for RSA Brief (The Good Journey)

Here is insight on how i plan to break through the brief, hope to gain a full understand of what aspects to consider, and whats rout to take when approaching the design aspect.

Business Design Process

Task one :Two Designers/campaigns which are influential

This campaign for Durex grabbed my attention straight away, as it's such a clean but effective idea, the simple use of silhouettes performing sexual position , along with the connotation of feelings and emotions which occur during the act whilst using durex. This campaign was created by Andrej Krahne (strategy, ideas, digital art direction group)

Existing Durex advertisement campaign have been very amusing, yet again they have out done themselves, this shows the playful nature of the company, and possibly the best way to promote safe sex. The idea was 'Don't tell it, Demonstrate it' with a brief to 'Communicate the joy with Durex', vissual communication at its best.

 The designer I chose to look at was Neville Brody - born 23rd April 1957 London. Brody everlasting effects on the Graphic Design industry, his  success as Graphic designer, typographer and creative director has brought attention to his individual style. His devotion to changing the way we as consumers view his typography skills.

Another example of Brody's Design skills for the 2008 D&AD Annual. Brody's aim was to grasp both aspect of old school and new school, this is when 'Digital vs Anti-digital' this would help the reader understand the evolution of Digital Design.

I think Brody's work is amazing, just from the simple but effective techniques he uses through out his work. A clear symbol in the book is the 'Pencil' which he then continues to show on the book casing, very original and creative and also understanding the 'Pencils' importance. This book is highly recommended to any Designer, as it Display the worlds finest Designers.

Here is another piece by Neville Body. Poster design for Nike, what grabbed my attention was the in your face typography, also the impact in creates. This help me understand design, that it does not have to be screaming with colour, but use of simple typography and layout can get the job done.